E-commerce Platform Transformation

Client:

European Fashion Retailer

Industry:

Retail/E-commerce

Location:

Multiple European Countries

Company Size:

200+ retail locations

Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup
Challenge:


  • Outdated e-commerce platform

  • Poor mobile experience

  • Disconnected inventory systems

  • Limited AI capabilities

  • Scale issues during peak seasons

Solution:

Built a modern, AI-powered e-commerce platform:

Technical Implementation:


  • Frontend: React & Next.js

  • Mobile: Flutter for cross-platform apps

  • Backend: Node.js microservices

  • Database: PostgreSQL with Redis caching

  • AI: Custom recommendation engine

  • Cloud: AWS infrastructure

Key Features:


  • AI-powered product recommendations

  • Real-time inventory management

  • Personalized shopping experience

  • Multi-language support

  • Advanced analytics

  • Automated marketing campaigns

Results:


  • Mobile Conversion: Increased by 156%

  • Page Load Time: Reduced to 1.2 seconds

  • User Engagement: 89% increase

  • Sales Growth: 134% YoY

  • Cart Abandonment: Reduced by 45%

  • Revenue Impact: £12M additional annual revenue